Game development, leaderboards & reward experience

Funnel 33 designed and developed a series of seven minigames intended to test gamers' skills at HP's OMEN booth at TwitchCon in Las Vegas.

Players' scores on each game were normalized to a 100-point scale and ranked on leaderboards. Daily leaders could win prizes, and every player who completed all seven games could claim a laser-carved glass giveaway.

A total of 21,536 attendees visited the Omen Gaming Lab, and 20 Twitch streamers helped boost its social media reach, which included 3.6 million Twitter impressions.